There’s a reason most people don’t fail because they “don’t know what to do.” They fail because they try to do it alone. After more than a decade coaching adults at CrossFit Chichester, I’ve seen the same pattern repeat itself hundreds of times. The people who succeed long-term aren’t the most motivated, the most athletic, or the most disciplined. They’re the ones who belong somewhere. Not in a fluffy, feel-good way. In a practical, behavioural, hard-to-escape way. The Lone W

When adults fall off their training — it’s rarely dramatic. It’s subtle. A rushed morning. A busy week. A missed session. A decision to “start fresh next Monday.” Then suddenly, without meaning to, you’re back where you promised you’d never be again: Stiff. Low energy. Eating on autopilot. Feeling guilty. Avoiding mirrors. Telling yourself you’ll sort it when life calms down.

Around the 8–12 week mark something interesting happens: People stop looking at the calendar. They don’t think about whether they “feel like training.” They don’t fight with themselves. They just go. Because at that point, it’s no longer something they do. It’s who they are. This is what my book calls Identity over Intensity — when the behaviour becomes automatic.